In today’s retail landscape, representation and inclusivity have become essential components of consumer experiences. More than ever, brands are acknowledging the importance of showcasing diversity in their products and marketing strategies. One standout initiative in this arena is the collaboration between MC-Displays, a leading mannequin and display company, and Nike. Together, they helped create a unique and inclusive sports bra studio at the Sports Direct flagship store, embodying the powerful spirit of the "This Girl Can" campaign.
The "This Girl Can" Campaign: Inspiring Confidence and Participation
The "This Girl Can" campaign, launched in the UK, is a revolutionary initiative aimed at encouraging women of all ages and abilities to be active, regardless of their background or fitness level. A key focus of the campaign has been on breaking down the barriers to participation, particularly for young girls who may feel uncomfortable or self-conscious about their changing bodies.
Research shows that a significant percentage of young girls stop participating in sports or exercise at a certain age due to body image concerns. A survey by Women in Sport revealed that girls' physical activity levels tend to decline during puberty, with many citing concerns about their appearance and the fit of their athletic wear, including sports bras. This is where MC-Displays and Nike stepped in to make a difference.
MC-Displays and Nike’s Inclusive Sports Bra Studio: A Game Changer
Understanding the barriers young girls face, MC-Displays collaborated with Nike to create an inclusive and innovative sports bra studio at Sports Direct’s flagship store. The goal was to design a space where women and girls could feel comfortable and confident, finding sports bras that fit their unique body shapes.
MC-Displays took the challenge head-on by developing three distinct mannequin busts that showcase various sports bra sizes. These mannequins were more than just static displays; they told a story. Each bust was designed to represent different body types, ensuring that women and girls of all shapes and sizes could see themselves represented in the products.
This approach creates a more personalized and inclusive shopping experience, encouraging everyone to feel empowered in their athletic journey, regardless of size or shape. Nike's commitment to creating inclusive sportswear is perfectly complemented by MC-Displays' ability to bring that vision to life with innovative, customised mannequins that reflect real body diversity.
Why Inclusivity Matters in Sports Retail
The impact of inclusivity in sports retail cannot be overstated. For many women, finding the right fit for sports bras or athletic wear can be a challenge, especially when mannequins traditionally only represent one type of body. By developing diverse mannequins that reflect various body shapes and sizes, MC-Displays and Nike are changing the narrative and making shopping a more inclusive and enjoyable experience.
This level of inclusivity is not just a trend—it’s a movement. With campaigns like "This Girl Can" inspiring women and girls to embrace physical activity, it's crucial that retail environments reflect that inclusivity in every aspect, from marketing to product design to visual displays.
The Benefits of Working with MC-Displays
MC-Displays has become a trusted partner for many global brands, thanks to their dedication to inclusivity and innovation in the mannequin industry. From the design and creation of custom mannequins to warehousing and same-day shipping services, MC-Displays offers a comprehensive solution for retailers looking to enhance their in-store experiences.
Key benefits of working with MC-Displays include:
Tailored Mannequin Solutions: MC-Displays specializes in the design and production of mannequins that reflect diverse body types and sizes, helping brands create more inclusive shopping environments.
Sales, Hire, and Renovation Services: Whether you’re looking to purchase, rent, or renovate your existing mannequins, MC-Displays provides flexible solutions to meet the unique needs of retailers.
Warehousing and Same-Day Shipping: With large-scale warehousing and reliable same-day shipping services, MC-Displays ensures that your mannequins are delivered on time, every time, no matter the size or scope of your project.
A Future of Inclusivity in Retail
As the retail industry continues to evolve, inclusivity will remain at the forefront of consumer expectations. By working with companies like MC-Displays, brands have the opportunity to embrace diversity in a meaningful way, creating shopping experiences that cater to everyone, regardless of size, shape, or ability.
The collaboration between MC-Displays and Nike at Sports Direct’s flagship store is just the beginning of a larger movement toward body-positive retail environments. As more brands follow suit, we can look forward to a future where everyone feels represented and included in sport.
Exciting Collaboration Alert!
MC-Displays teamed up with Nike to create an inclusive Sports Bra Studio at the Sports Direct flagship store, supporting the "This Girl Can" campaign. Our innovative mannequins showcase three unique bust sizes, reflecting real diversity in sportswear. Research shows many young girls stop exercising due to body image concerns, and we’re helping change that narrative with custom solutions that empower every body type.
At MC-Displays, we’re proud to offer tailored mannequins, warehousing, and same-day shipping services to support inclusive retail experiences.